London Personal Branding Photographer Ian Kobylanski
Crafting Your Unique Business Story Through Photography
Personal branding photography services by Ian Kobylanski. Based in London, Ian specializes in directing and capturing the essence of small business owners, self-employed individuals, and company founders through personalized photography.
With a background rooted in Vancouver, Canada, Ian brings a global perspective to his work. He moved to London to reach more international brands and collaborate with a diverse range of clients.
Ian understands that being in front of the camera can be daunting, so he ensures a comfortable and enjoyable experience, guiding you through every step to create authentic and engaging images that reflect your work environment and personality.
Pictured above: Elise B., Financial Executive in London
Matt B., Estate Agency Leader in London
What is Personal Branding Photography?
Personal branding photography goes beyond traditional headshots to create a visual story about you and your business. It includes environmental portraits, which are taken in settings that reflect your work environment, giving context and depth to the images.
This style of photography (a branch of lifestyle photography) is perfect for showcasing your daily activities, workspace, and the passion behind your business. The goal is to provide authentic and engaging photos that can be used across various platforms to tell your unique story and connect with your audience.
For more insight, check out Ian’s article about how to elevate your brand with a London personal branding photographer.
Looking for these kinds of photos, but for your personal life? Check out Ian’s Dating Profile Photography Services.
Justyne and Bianca, Co-Founders of Cherry Creative Group
Services
Studio Sessions
Sessions at my loft studio in East London, providing a controlled environment for perfect lighting and backgrounds.
Lifestyle Photography
Candid and authentic moments that show the approachable and down-to-earth nature of your business, perfect for websites and social media.
Consultation and Collaboration
Discuss and plan the goals of your shoot, ensuring locations and concepts emphasize your unique appeal and positioning.
Pedram, CEO of London health startup Omre
All packages, for individuals and teams, include
✓ Introductory goal-setting discovery call
✓ Outfit and wardrobe consultation
✓ Posing and expression coaching
✓ Storytelling and mood board brainstorming session
✓ Fillable shot list template for outfit, prop, and background/location planning
✓ Location scouting custom to every client
✓ Ian’s furnished loft studio as our base (optional)
✓ Combined services with hair and makeup artists, clothing stylists, and video production (optional)
✓ Personalized selection gallery for you to pick your favourite images from after our shoot
Sophia W., Interior Design Agency Founder
New to Being in Front of the Camera?
Most clients have never been in front of a professional camera before, and that’s completely okay. Ian will guide you through every step — where to look, how to stand, and where to place your hands — ensuring you feel comfortable and confident throughout the session. To foster comfort and connection, Ian hops on a call with every client before the shoot, making sure you feel relaxed and ready. His goal is to make the experience enjoyable and to capture your authentic self.
While tailored towards more casual profiles like dating, Ian’s 70+ best lifestyle photography poses, prompts, and ideas are a great resource to understand how Ian curates “scenes” for natural, candid-feeling images like a friend would’ve photographed.
Gala Porras Kim, World renowned artist in residency at Somerset House, London
Why choose Ian Kobylanski?
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Over 10 years of capturing portraits of individuals who aren't models. Ian will guide you through all posing and expression.
Read more about Ian and his background here.
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On-site sessions at your office, curated outdoor environments to match your personality, or studio sessions at Ian's loft in East London.
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Reliable and dedicated service, ensuring a smooth and enjoyable shoot.
After a career in the corporate world, Ian understands and delivers the importance of clear and dependable communication.
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Impactful photoshoots are produced by the collaborative talent of dynamic individuals.
Ian offers a team of videographers, stylists, hair and makeup artists, and assistants where necessary to deliver complex branding projects. -
Personalized approach to planning each shoot, ensuring your vision is brought to life. No two shoots are ever alike, nor is your business and positioning.
Morteza, Barrister in London
“Great experience working with Ian, it was my first shoot and he guided me through the whole process and made me feel at ease. The photos turned out great too! I would recommend him to others who are looking for great professional and lifestyle photos.”
Prasath, Financial Executive in London
“Recently hired Koby Photography for some headshots and a planned photoshoot for our company. Got an amazing amount of high-quality shots back from Ian! He was professional with great gear, personable and he really took the time to make sure we were comfortable. He was also knowledgeable and fun, resulting in technical shots that were a pleasure to be a part of, and our team is proud to display.”
Co-Founders of e-commerce education startup Launchers Academy
“I so enjoyed working with Ian. He took the time to pre-plan our sessions with me and was on time, organized, and creatively engaged throughout the process — always with upbeat energy and warmth. The quality of his work and his overall professionalism exceeded my expectations. He will definitely be my ‘go-to’ photographer.”
Balazs, financial educator and e-commerce entrepreneur
“Overall professional experience that exceeded my expectations. First worked with Ian for a street shoot. I was so impressed that I contacted him again to do my professional acting headshots.
He had great locations scouted, professional gear and an awesome portable studio setup that produced amazing results. Very comfortable and painless shoot. I came to him with an idea and he executed damn well. Reasonable rates with quailty results. Would definitely recommend to actors looking to get headshots, or any other photography needs.”
Stacy H., Clinical Counsellor
London Personal Branding Photography Packages
No two personal branding photography clients are ever the same – and their photography packages don’t have to be, either. For my professional clients who may not know where to start on their personal branding journey in London, I offer three packages to help guide the process. For all my commercial clients or those with novel concepts, I provide custom quotes to fit the exact need and usage.
Not sure which package is best? There’s no need to make any decisions before reaching out. We’ll connect over a call to discuss your goals, collaborate on our approach, and then see if a package would align best – or if something custom may be better suited.
I treat all packages with the same care and preparation – the only difference comes down to the quantity of scenes we'll be shooting. Each package is designed for a different kind of person at a different stage in their journey.
What are scenes?
Scenes may include props, interacting with the environment, or other approaches to not give the impression of a staged photoshoot or make your audience wonder why the photo was taken. We want your photos to look effortlessly photographed in different places and on different days, like your photos naturally accumulated over time.
London Personal Branding Photography Packages
Express
Quarter day
The Honourable Randeep Sarai, Member of Canadian Parliament and Liberal Party of Canada Leader for Surrey Centre
Who’s it for:
Made for individuals who already have strong images in their personal branding portfolio. The express package gives your professional profiles a refresh that intermixes with your existing aesthetic.
The focus is on one new leading environmental portrait or headshot, and two conversational, environmental portraits or lifestyle photography scenes in authentic situations that highlight you in your best light. We may not want to over-engineer or complicate them: most clients who choose the express package have images showing them in action, practising their craft, or working with clients.
The express package is a single session in one general location with different photography environments for us to use within a close area.
• Three looks (wardrobe changes)
• Six image selections for download (ex. two per look), with the option for additional selections at any time – includes editing and retouching
London Personal Branding Photography Packages
Core
Half day (most popular)
Dez, Yoga Teacher and Meditation Coach
Who’s it for:
Designed to create a full professional portfolio together in one session. It’s great if you already have existing, strong images, but the core package curates a new brand identity for you.
The core package is the most popular because we dive into scenes that tell a conversation-starting story about you. We create varied images that you can schedule for your press releases, social media, and blog posts for months (or years) to come.
Shooting for a half day enables us to spend more time together. This is important because the longer we spend, the more comfortable my clients are in front of the camera. The photos that they feel are the strongest are often the images from the latter half of the session because they’re authentically relaxed.
We start with scenes with actions and movement to avoid stiffness, and end with the more traditional environmental portraits. Not all our eggs are in one basket: you have options to test and curate the strongest professional profile for yourself and have ongoing content to share.
The core package is a single session in one to two general locations with different photography environments for us to use within a close area.
• Six looks (wardrobe changes)
• 12 image selections for download (ex. two per look), with the option for additional selections at any time – includes editing and retouching
London Personal Branding Photography Packages
Comprehensive
Two half days (or one full day)
Mike E., CEO of one of United Kingdom’s largest insurance management groups
Who’s it for:
Built for dynamic, robust personal branding portfolios for working professionals who need ongoing content to share, who may have use cases for their portraits beyond their about page or LinkedIn, or who care about curating the strongest rebrand or refresh.
The comprehensive package provides my clients with images and content to schedule the foreseeable future. If you’re not someone who has their photo taken often, this creates the opportunity to cover all your imagery needs and use cases.
The longer we spend together, the more compelling and authentic our candid images become: you get to pick from the best to build your portfolio. These images can extend beyond the reaches of your professional personal brand, ranging from relaxed lifestyle imagery for your Instagram to high-performing dating profile photography.
The comprehensive package lets us break our package over two session dates. Not only does this let us take advantage of different weather or locations across the city, but my clients are always the most confident with the images from our second session date. This is because we know each other well: we have familiarity, we know what works, and we carry momentum.
The comprehensive package is two half-day sessions (or one full day, for those experienced in front of the camera), in two to three different environments for us to use around London.
• Nine looks (wardrobe changes)
• 18 image selections for download (ex. two per look), with the option for additional selections at any time – includes editing and retouching
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Shen, Estate Agency Leader
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